Instagram is one of those social media platforms that remains a challenge for advertising agencies, remaining at the bottom of the industries on Instagram by average engagement with their audience, according to the second local analysis by Online Circle Digital.

The agency’s Instagram Performance Report examined more than 550 Australian brands and influencers by followers and engagement from January 1st to March 31st.

A few of the marketing agencies that increased their follower growth were Ogilvy, OMD, Isobar and Cummins & Partners but their average engagement rate still lags behind when compared with other industries and brands.

The leading Australian brands on Instagram are surfwear brands like Quiksilver, Billabong, Volcom Stone and Rip Curl Australia. 

Advertising Agencies Struggle with Instagram Engagement