As the market becomes more and more flooded with increasing levels of content, making your content stand out can become a real challenge but this is the role of the advertising professional. In an article on MarketingMag.com.au you can get…
Do Women Need to “Act Like a Man” to Make It in Advertising?
A recent article on NYMag.com discussed the dismal numbers of women executives in the advertising industry and whether or not the industry had moved past its chauvinistic past. One of the most interesting dilemmas that women in advertising find themselves…
A typical corporate video cost breakdown for a business owner new to videography
(Thanks to Matt and Melanie over at video and creative agency Web Videos Australia, for this guest post which is also a great example of how agencies can provide great value in their content, to prospective purchasers of their services.)…
Award-winning Agency Lets Employees Work Outside
Working outside has been known to boost productivity and improve company culture especially among creatives, which is probably why one leading advertising agency is allowing employees to work outside. The award winning advertising agency has offices in Sydney, Melbourne, Newcastle…
Creative Advertising Agencies Providing Tech Solutions to Their Clients
An article on Examiner.com recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent. More and more creative agencies that use to rely on television commercial creativity…
What You Need to Know About Starting A Web Development Company
For anyone starting a web development company, getting the right arsenal of tools is crucial to success which is why an article on Forbes.com is useful. The post includes useful guide of free tools that you may find useful, as…