An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…
The Social Media Battle for Tax and Accounting Agencies
Tax and accounting agencies often struggle with social media marketing mainly because successful strategies take time and resources. Regular posting and engagement are key to a successful social media marketing plan, like we see from Apsley Small Business Accountants NBC.…
Advertising Agencies Struggle with Instagram Engagement
Instagram is one of those social media platforms that remains a challenge for advertising agencies, remaining at the bottom of the industries on Instagram by average engagement with their audience, according to the second local analysis by Online Circle…
Why Aren’t we Better at Advertising Ourselves?
An interesting article on Adnews.co.au raised the question, why aren’t we in the advertising industry better at advertising ourselves? The state of the advertising industry has led to long time leaders in the industry leaving because so many agencies are circling…
Global Online Giants Reinforcing the Death of Newspapers
With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print. There are a number of factors driving the death but this has led to newspaper advertising falling 40…
Digital Advertising in Europe Led by Mobile
A recent report indicates that mobile is the fastest growing digital advertising channel across Europe, as it is in many parts of the world including in Australia. Spending on digital advertising is big in Europe, bigger than TV spending in…
Renewed Confidence in Television Advertising
In an interesting article on AdNews.com.au the renewed confidence in television advertising has come to the fore, with many advertisers becoming frustrating with online advertising and the difficulty in measuring it’s effectiveness. An overriding concern has become how to measure…
Google Biggest Media Company by 166 Per Cent
Photo Source: Zenith Google is officially the biggest media company in the world, followed by The Walt Disney Company, no surprise there. But what is surprising is the margin by which Google took the lead – 166 per cent. The…
Learn How to Deliver Future-Focused Digital Advertising
A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death. Its important that marketers resolve to create better experiences consumers won’t want…
Google’s Global Ban on Payday Loans
Google recently announced its plan to ban all payday loan ads from its site following criticism that they exploit the most vulnerable of the population. These loans typically exploit the poor by offering immediate cash with sky high interest rates. The…