An article on Examiner.com recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent.
More and more creative agencies that use to rely on television commercial creativity are venturing into technology related projects to help brands connect with their audiences and increase revenue.
Interestingly this trend is also impacting hiring needs.
Some traditional advertising agencies are taking on a leadership role when it comes to the development of technology solutions for their brands.
Read more at http://www.examiner.com/article/traditional-creative-advertising-agencies-tackle-technology-for-their-brands
Creative Advertising Agencies Providing Tech Solutions to Their Clients