With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print.
There are a number of factors driving the death but this has led to newspaper advertising falling 40 per cent in 5 years to $2.4 billion.
Data shows that online advertising is worth $6billion and is growing at 25 per cent annually.
Over the past 2 years, redundancies at Fairfax has cost the company $70million.
These trends aren’t restricted to Australia alone, they’re global, newspapers are battling against the reign and dominion of online advertising worldwide.