A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death.
Its important that marketers resolve to create better experiences consumers won’t want to opt out of by executing more intelligently using processes and tools at our disposal.
- Make the most of mobile with native advertising
- Turn connected devices into powerful video canvas
- Use data targeting to extend lifetime value
Read more about it at http://marketingland.com/three-ways-deliver-future-focused-digital-advertising-172574