The Agency Side – Page 3 – Creative and Media Agency News

The Importance of People-Based Advertising

Sarah Morris April 7, 2016April 4, 2016 Blog

Described as the future of digital marketing, people-based advertising is taking centre stage.

This form of advertising reaches people instead of cookies across devices and channels.

In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the fore with a survey proving that the popularity of this type of advertising is rising.

In an article on AdNews.com.au 8 reasons are given for advertisers to adopt this people-based advertising method.

Find out all 8 reasons at http://www.adnews.com.au/news/eight-reasons-advertisers-need-people-based-marketing

Study Shows Ad-blocking on The Rise

Sarah Morris April 6, 2016April 4, 2016 Blog

online-advertising

According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen.

Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising, according to a new report.

According to the research, eighty per cent of consumers across Australia, South East Asia and New Zealand are avoiding websites with interruptive online ads. And the trend is global.

Read about the study here.

More Money Spent on Internet Ads than TV Ads

Sarah Morris March 30, 2016March 30, 2016 Business

tech deve As you may have already realised, internet advertising is slowly taking dominance over the advertising industry.

Business globally will be spending more on internet connections as more advertising is done on the internet instead of the television.

Internet advertising is expected to expand at 3 times the time of traditional advertising forms, the writer predicted. Source: http://www.ntnews.com.au/news/breaking-news/internet-ad-spend-to-overtake-tv-by-2017/news-story/028075b619207a15177bb0e8dcb4a1bb

Innovative Agency Uses Webcam For student ID

Sarah Morris March 30, 2016March 30, 2016 Industry Supplier News, Supplier Shout Outs!

Recently innovative elearning agency Urban E-Learning announced an initiative they have taken to improve the fraud reduction in their online courses. It involves the use of a webcam which takes photos of the students face and ID documents for initial ID verification, and further it takes snapshots of the student doing the course and assessment online.

Image Source: https://www.whitecardonlineexpress.com.au

The announcement was made on the blog of one of their signature courses, the so called “Construction White Card course” and in the article the agency explains they are already using the system to streamline the process their students need to go through in order to get a replacement White Card.

View the article here to read the details.

Award-winning Agency Lets Employees Work Outside

Sarah Morris March 25, 2016March 30, 2016 Agency Articles, Blog

outdoor workers Working outside has been known to boost productivity and improve company culture especially among creatives, which is probably why one leading advertising agency is allowing employees to work outside.

The award winning advertising agency has offices in Sydney, Melbourne, Newcastle and Auckland and recently implemented “the fresh air project”. They say they’re already seeing payoffs.

The initiative encourages employees to work outside if they want to a change of scenery or want to brainstorm with clients.

This strategy energised staff and results in greater productivity, the company’s founder and chief executive said.

Source: http://www.smartcompany.com.au/people-human-resources/66197-why-this-award-winning-advertising-agency-lets-its-employees-work-outside/

Creative Advertising Agencies Providing Tech Solutions to Their Clients

Sarah Morris March 23, 2016March 30, 2016 Agency Articles, Blog, Business

tech deve An article on Examiner.com recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent.

More and more creative agencies that use to rely on television commercial creativity are venturing into technology related projects to help brands connect with their audiences and increase revenue.

Interestingly this trend is also impacting hiring needs.

Some traditional advertising agencies are taking on a leadership role when it comes to the development of technology solutions for their brands.

Twitter Turned on its New Algorithmic Timeline for Everyone

Sarah Morris March 22, 2016March 30, 2016 Blog, Industry News

Twitter has turned on its new algorithmic timeline for everyone, having started with the rollout as early as March 15.

There were fears this would spark the end of platform but its basically just an updated version of the ‘while you were away’ feature.

If you don’t like the feature, you’ll have to switch it off, rather than on – meaning you “opt-out” if you’re not interested.

Only time will tell if users are as optimistic about the changes as Twitter themselves.

Source: http://thenextweb.com/twitter/2016/03/17/twitter-quietly-turned-new-algorithmic-timeline-everyone/#gref

Keys to Successful Blended Learning

Sarah Morris March 21, 2016March 30, 2016 Blog, Industry News

elearning We can probably all agree that blended learning is the way of the future for education and the age at which blended learning begins is getting younger and younger.

It’s important that educators are careful about how technology is introduced into the classroom because as a post on Educatoronline.com.au recently pointed out, this could mean the difference between calm and chaos.

The article highlights that in order for blended learning to be successful, you have to set up the right infrastructure first.

Many schools make the mistake of introducing technology without first having a well considered IT network. Find out more at http://www.educatoronline.com.au/news/how-to-make-blended-learning-work-212179.aspx

What You Need to Know About Starting A Web Development Company

Sarah Morris March 18, 2016March 30, 2016 Agency Articles, Blog, Business

For anyone starting a web development company, getting the right arsenal of tools is crucial to success which is why an article on Forbes.com is useful.

The post includes useful guide of free tools that you may find useful, as the writer of the post did.

WordPress is one of the most user-friendly, flexible platforms to develop web apps rather than building them yourself. Other tools suggested include Code Academy, Udemy, Make School and NYCDA to learn popular language such as JavaScript.