tvIn an interesting article on the renewed confidence in television advertising has come to the fore, with many advertisers becoming frustrating with online advertising and the difficulty in measuring it’s effectiveness.

An overriding concern has become how to measure digital media especially for the US advertising industry as the big online platforms like Google and Facebook face a growing crisis about traffic fraud, ad viewability and “rubbery” audience statistics.

In the US and The UK television advertising is becoming more powerful because everyone accepts that it still works and the article highlights that in Australia the problem is that people are more obsessed with the new rather than the effective methods.

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Renewed Confidence in Television Advertising
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