While Facebook, Twitter and LinkedIn have long been the leading advertising channels available through social media, Snapchat is the social media of the future with it proving particularly popular among the young demographic, aged 18-35.
SnapChat has an expanding range of advertising services, and with the social media boasting over 100 million daily active users, it’s not hard to see why advertising on the platform is flourishing.
Over 60 per cent of Americans between the ages of 13 and 28 are using SnapChat. So this is the “hottest” platform out there at the moment if you’re trying to get the attention of this demographic.
More at http://www.forbes.com/sites/jaysondemers/2016/04/15/a-sneak-peek-into-snapchats-advertising-revolution/#66209d45ead9