An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…
Advertising Agencies Struggle with Instagram Engagement
Instagram is one of those social media platforms that remains a challenge for advertising agencies, remaining at the bottom of the industries on Instagram by average engagement with their audience, according to the second local analysis by Online Circle…
Why Aren’t we Better at Advertising Ourselves?
An interesting article on Adnews.co.au raised the question, why aren’t we in the advertising industry better at advertising ourselves? The state of the advertising industry has led to long time leaders in the industry leaving because so many agencies are circling…
Global Online Giants Reinforcing the Death of Newspapers
With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print. There are a number of factors driving the death but this has led to newspaper advertising falling 40…
Renewed Confidence in Television Advertising
In an interesting article on AdNews.com.au the renewed confidence in television advertising has come to the fore, with many advertisers becoming frustrating with online advertising and the difficulty in measuring it’s effectiveness. An overriding concern has become how to measure…
Learn How to Deliver Future-Focused Digital Advertising
A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death. Its important that marketers resolve to create better experiences consumers won’t want…
Facebook Mobile Ad Sales Soaring
Facebook’s quarterly revenue recorded 50 per cent growth, which was massively higher than expected. The popular mobile app and a push into live video is reported to have ‘lured’ new advertisers in and encouraged an increase in spending among existing…