An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…
Advertising Agencies Struggle with Instagram Engagement
Instagram is one of those social media platforms that remains a challenge for advertising agencies, remaining at the bottom of the industries on Instagram by average engagement with their audience, according to the second local analysis by Online Circle…
Why Aren’t we Better at Advertising Ourselves?
An interesting article on Adnews.co.au raised the question, why aren’t we in the advertising industry better at advertising ourselves? The state of the advertising industry has led to long time leaders in the industry leaving because so many agencies are circling…
Global Online Giants Reinforcing the Death of Newspapers
With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print. There are a number of factors driving the death but this has led to newspaper advertising falling 40…
Facebook Mobile Ad Sales Soaring
Facebook’s quarterly revenue recorded 50 per cent growth, which was massively higher than expected. The popular mobile app and a push into live video is reported to have ‘lured’ new advertisers in and encouraged an increase in spending among existing…
What You Need to Know About The Instagram Changes
Instagram changes are due to be implemented soon and they are expected to be good for content but bad for brands. While some people have predicted that the changes signal the end of Instagram, experts say the new platform will…
Award-winning Agency Lets Employees Work Outside
Working outside has been known to boost productivity and improve company culture especially among creatives, which is probably why one leading advertising agency is allowing employees to work outside. The award winning advertising agency has offices in Sydney, Melbourne, Newcastle…
Creative Advertising Agencies Providing Tech Solutions to Their Clients
An article on Examiner.com recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent. More and more creative agencies that use to rely on television commercial creativity…