An interesting article on Adnews.co.au raised the question, why aren’t we in the advertising industry better at advertising ourselves? The state of the advertising industry has led to long time leaders in the industry leaving because so many agencies are circling…
Global Online Giants Reinforcing the Death of Newspapers
With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print. There are a number of factors driving the death but this has led to newspaper advertising falling 40…
Start-up Influencer Agency HooZu Links Tech with Social Media Talent
Influencer marketing is the faster growing online form of customer acquisition, with organic search and email marketing fading. According to a US study, businesses are making $6.50 for every $1 spent on influencer marketing. HooZu is a start-up influencer agency…