An interesting article on Adnews.co.au raised the question, why aren’t we in the advertising industry better at advertising ourselves? The state of the advertising industry has led to long time leaders in the industry leaving because so many agencies are circling…
Global Online Giants Reinforcing the Death of Newspapers
With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print. There are a number of factors driving the death but this has led to newspaper advertising falling 40…
Learn How to Deliver Future-Focused Digital Advertising
A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death. Its important that marketers resolve to create better experiences consumers won’t want…
Study Shows Ad-blocking on The Rise
According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen. Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising,…
Creative Advertising Agencies Providing Tech Solutions to Their Clients
An article on Examiner.com recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent. More and more creative agencies that use to rely on television commercial creativity…