Tax and accounting agencies often struggle with social media marketing mainly because successful strategies take time and resources. Regular posting and engagement are key to a successful social media marketing plan, like we see from Apsley Small Business Accountants NBC.…
Google’s Global Ban on Payday Loans
Google recently announced its plan to ban all payday loan ads from its site following criticism that they exploit the most vulnerable of the population. These loans typically exploit the poor by offering immediate cash with sky high interest rates. The…
Facebook Says Ad Delivery has Changed
Facebook says advertising hasn’t changed, the delivery of the message has. The social media giant says forget “social” and focus on relevance, the one aspect that makes advertising successful, according to Lee McCabe of Facebook. Ad agencies say Facebook has…
The Importance of People-Based Advertising
Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…