An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…
Advertising Agencies Struggle with Instagram Engagement
Instagram is one of those social media platforms that remains a challenge for advertising agencies, remaining at the bottom of the industries on Instagram by average engagement with their audience, according to the second local analysis by Online Circle…
Renewed Confidence in Television Advertising
In an interesting article on AdNews.com.au the renewed confidence in television advertising has come to the fore, with many advertisers becoming frustrating with online advertising and the difficulty in measuring it’s effectiveness. An overriding concern has become how to measure…
Learn How to Deliver Future-Focused Digital Advertising
A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death. Its important that marketers resolve to create better experiences consumers won’t want…
The Importance of People-Based Advertising
Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…
More Money Spent on Internet Ads than TV Ads
As you may have already realised, internet advertising is slowly taking dominance over the advertising industry. Business globally will be spending more on internet connections as more advertising is done on the internet instead of the television. Internet advertising is…