Facebook’s quarterly revenue recorded 50 per cent growth, which was massively higher than expected. The popular mobile app and a push into live video is reported to have ‘lured’ new advertisers in and encouraged an increase in spending among existing…
Snapchat Revolution in Advertising to the Younger Demographic
While Facebook, Twitter and LinkedIn have long been the leading advertising channels available through social media, Snapchat is the social media of the future with it proving particularly popular among the young demographic, aged 18-35. SnapChat has an expanding range…
Dog Talent Agency for ‘Dogfluencers’ to Advertise Products On Instagram
People’s love of cute dogs on social media have made way for dog talent agencies who represent dogfluencers, marketing products on Instagram. The Dog Agency is the first talent agency that caters exclusively to dogs made famous on Instagram. In…
The Challenge of Marketing to Millenials
Millenials are people aged 16 to late 30s, so you can imagine how important it is to market to the, since they account for a quarter of the world’s population. This is an already large and expanding market. According to…
What You Need to Know About The Instagram Changes
Instagram changes are due to be implemented soon and they are expected to be good for content but bad for brands. While some people have predicted that the changes signal the end of Instagram, experts say the new platform will…