Millenials are people aged 16 to late 30s, so you can imagine how important it is to market to the, since they account for a quarter of the world’s population. This is an already large and expanding market.
According to the LifeLounge Sweeney report, these people spend $67 billion a year in Australia and that is expected to rise to $100 billion by 2025. By then, millennials will account for three quarters of the workforce.
Because this generation has grown up with digital technology, they bypassed the age of mass marketing and rely heavily on work-of-mouth advertising made possible by social media, deciding on what to buy.
This presents a challenge to traditional marketers, how do we reach this generation in the right way for social media? For more go to http://www.afr.com/news/economy/millennials-just-dont-want-to-hear-about-it-20160322-gnoz8g