Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…
Study Shows Ad-blocking on The Rise
According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen. Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising,…
What You Need to Know About The Instagram Changes
Instagram changes are due to be implemented soon and they are expected to be good for content but bad for brands. While some people have predicted that the changes signal the end of Instagram, experts say the new platform will…
More Money Spent on Internet Ads than TV Ads
As you may have already realised, internet advertising is slowly taking dominance over the advertising industry. Business globally will be spending more on internet connections as more advertising is done on the internet instead of the television. Internet advertising is…
Innovative Agency Uses Webcam For student ID
Recently innovative elearning agency Urban E-Learning announced an initiative they have taken to improve the fraud reduction in their online courses. It involves the use of a webcam which takes photos of the students face and ID documents for initial…
Award-winning Agency Lets Employees Work Outside
Working outside has been known to boost productivity and improve company culture especially among creatives, which is probably why one leading advertising agency is allowing employees to work outside. The award winning advertising agency has offices in Sydney, Melbourne, Newcastle…
Creative Advertising Agencies Providing Tech Solutions to Their Clients
An article on Examiner.com recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent. More and more creative agencies that use to rely on television commercial creativity…
Twitter Turned on its New Algorithmic Timeline for Everyone
Twitter has turned on its new algorithmic timeline for everyone, having started with the rollout as early as March 15. There were fears this would spark the end of platform but its basically just an updated version of the ‘while…
Keys to Successful Blended Learning
We can probably all agree that blended learning is the way of the future for education and the age at which blended learning begins is getting younger and younger. It’s important that educators are careful about how technology is introduced…
What You Need to Know About Starting A Web Development Company
For anyone starting a web development company, getting the right arsenal of tools is crucial to success which is why an article on Forbes.com is useful. The post includes useful guide of free tools that you may find useful, as…