A recent report indicates that mobile is the fastest growing digital advertising channel across Europe, as it is in many parts of the world including in Australia.
Spending on digital advertising is big in Europe, bigger than TV spending in fact and the UK is the continent’s biggest digital advertising market. Around Euro 11.8 billion was spent online in 2015.
Why is this important? Well this is significant because it indicates that mature markets such as The UK are still growing.
Mobile display ad spend is up a massive 60 per cent on the previous year, outperforming desktop in all but two of the 27 markets reviewed. Read more at https://www.tnooz.com/article/mobile-leads-digital-advertising-growth-Europe/
Digital Advertising in Europe Led by Mobile