Source: Facebook.com

Facebook says advertising hasn’t changed, the delivery of the message has.

The social media giant says forget “social” and focus on relevance, the one aspect that makes advertising successful, according to Lee McCabe of Facebook.

Ad agencies say Facebook has become challenging for traditional business and agencies.

Over the three months to the end of 2015, Facebook brought in $US5.6 billion ($7.44 billion) in advertising sales revenue, a 57 per cent increase on the previous period with 80 per cent of revenue coming from mobile advertising.

Read more at: http://www.smh.com.au/business/media-and-marketing/advertising-hasnt-changed-but-delivery-has-says-facebook-20160310-gnfuz1.html#ixzz45QnDNZnM 

Facebook Says Ad Delivery has Changed
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