According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen.
Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising, according to a new report.
According to the research, eighty per cent of consumers across Australia, South East Asia and New Zealand are avoiding websites with interruptive online ads. And the trend is global.
Read about the study here.
Study Shows Ad-blocking on The Rise