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What Will it Take Today to Succeed at An Advertising Agency?

Sarah Morris October 14, 2016October 13, 2016 Industry News

An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…

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Advertising Agencies Struggle with Instagram Engagement

Sarah Morris June 27, 2016May 27, 2016 Industry News

  Instagram is one of those social media platforms that remains a challenge for advertising agencies, remaining at the bottom of the industries on Instagram by average engagement with their audience, according to the second local analysis by Online Circle…

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Why Aren’t we Better at Advertising Ourselves?

Sarah Morris June 15, 2016May 27, 2016 Industry News

An interesting article on Adnews.co.au raised the question, why aren’t we in the advertising industry better at advertising ourselves? The state of the advertising industry has led to long time leaders in the industry leaving because so many agencies are circling…

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Global Online Giants Reinforcing the Death of Newspapers

Sarah Morris June 8, 2016May 27, 2016 Industry News

With news that online advertising is worth three times more than print, it seems Australian newspapers cannot escape the death of print. There are a number of factors driving the death but this has led to newspaper advertising falling 40…

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Facebook Mobile Ad Sales Soaring

Sarah Morris April 29, 2016April 28, 2016 Industry News

Facebook’s quarterly revenue recorded 50 per cent growth, which was massively higher than expected. The popular mobile app and a push into live video is reported to have ‘lured’ new advertisers in and  encouraged an increase in spending among existing…

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What You Need to Know About The Instagram Changes

Sarah Morris April 5, 2016April 4, 2016 Blog

Instagram changes are due to be implemented soon and they are expected to be good for content but bad for brands. While some people have predicted that the changes signal the end of Instagram, experts say the new platform will…

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Award-winning Agency Lets Employees Work Outside

Sarah Morris March 25, 2016March 30, 2016 Agency Articles, Blog

Working outside has been known to boost productivity and improve company culture especially among creatives, which is probably why one leading advertising agency is allowing employees to work outside. The award winning advertising agency has offices in Sydney, Melbourne, Newcastle…

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Creative Advertising Agencies Providing Tech Solutions to Their Clients

Sarah Morris March 23, 2016March 30, 2016 Agency Articles, Blog, Business

An article on Examiner.com  recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent. More and more creative agencies that use to rely on television commercial creativity…

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Recent Posts

  • What Will it Take Today to Succeed at An Advertising Agency? October 14, 2016
  • The Social Media Battle for Tax and Accounting Agencies October 11, 2016
  • Advertising Agencies Struggle with Instagram Engagement June 27, 2016
  • Why Aren’t we Better at Advertising Ourselves? June 15, 2016
  • Global Online Giants Reinforcing the Death of Newspapers June 8, 2016

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