Facebook’s quarterly revenue recorded 50 per cent growth, which was massively higher than expected. The popular mobile app and a push into live video is reported to have ‘lured’ new advertisers in and encouraged an increase in spending among existing…
What it Takes for An Ad to be Banned in The UK
Is the weight of models in advertisements subjective? Gucci says it is. That was after the Advertising Standards Authority (ASA) banned a picture of a gaunt looking model in The UK. While the regulator says the fashion house is irresponsible for…
The Importance of People-Based Advertising
Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…
Study Shows Ad-blocking on The Rise
According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen. Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising,…
More Money Spent on Internet Ads than TV Ads
As you may have already realised, internet advertising is slowly taking dominance over the advertising industry. Business globally will be spending more on internet connections as more advertising is done on the internet instead of the television. Internet advertising is…