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The Social Media Battle for Tax and Accounting Agencies

Sarah Morris October 11, 2016October 10, 2016 Industry News

Tax and accounting agencies often struggle with social media marketing mainly because successful strategies take time and resources. Regular posting and engagement are key to a successful social media marketing plan, like we see from Apsley Small Business Accountants NBC.…

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Google’s Global Ban on Payday Loans

Sarah Morris May 16, 2016May 15, 2016 Industry News

Google recently announced its plan to ban all payday loan ads from its site following criticism that they exploit the most vulnerable of the population. These loans typically exploit the poor by offering immediate cash with sky high interest rates. The…

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Facebook Says Ad Delivery has Changed

Sarah Morris April 12, 2016April 10, 2016 Industry News

Facebook says advertising hasn’t changed, the delivery of the message has. The social media giant says forget “social” and focus on relevance, the one aspect that makes advertising successful, according to Lee McCabe of Facebook. Ad agencies say Facebook has…

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The Importance of People-Based Advertising

Sarah Morris April 7, 2016April 4, 2016 Blog

Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…

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Recent Posts

  • What Will it Take Today to Succeed at An Advertising Agency? October 14, 2016
  • The Social Media Battle for Tax and Accounting Agencies October 11, 2016
  • Advertising Agencies Struggle with Instagram Engagement June 27, 2016
  • Why Aren’t we Better at Advertising Ourselves? June 15, 2016
  • Global Online Giants Reinforcing the Death of Newspapers June 8, 2016

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