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What Will it Take Today to Succeed at An Advertising Agency?

Sarah Morris October 14, 2016October 13, 2016 Industry News

An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…

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Digital Advertising in Europe Led by Mobile

Sarah Morris May 31, 2016May 15, 2016 Industry News

A recent report indicates that mobile is the fastest growing digital advertising channel across Europe, as it is in many parts of the world including in Australia. Spending on digital advertising is big in Europe, bigger than TV spending in…

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Google Biggest Media Company by 166 Per Cent

Sarah Morris May 30, 2016May 27, 2016 Industry News

Photo Source: Zenith Google is officially the biggest media company in the world, followed by The Walt Disney Company, no surprise there. But what is surprising is the margin by which Google took the lead – 166 per cent. The…

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Learn How to Deliver Future-Focused Digital Advertising

Sarah Morris May 23, 2016May 15, 2016 Industry News

A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death. Its important that marketers resolve to create better experiences consumers won’t want…

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Google’s Global Ban on Payday Loans

Sarah Morris May 16, 2016May 15, 2016 Industry News

Google recently announced its plan to ban all payday loan ads from its site following criticism that they exploit the most vulnerable of the population. These loans typically exploit the poor by offering immediate cash with sky high interest rates. The…

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Dog Talent Agency for ‘Dogfluencers’ to Advertise Products On Instagram

Sarah Morris April 15, 2016April 10, 2016 Blog

People’s love of cute dogs on social media have made way for dog talent agencies who represent dogfluencers, marketing products on Instagram. The Dog Agency is the first talent agency that caters exclusively to dogs made famous on Instagram. In…

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What it Takes for An Ad to be Banned in The UK

Sarah Morris April 11, 2016April 10, 2016 Blog

Is the weight of models in advertisements subjective? Gucci says it is. That was after the Advertising Standards Authority (ASA) banned a picture of a gaunt looking  model in The UK. While the regulator says the fashion house is irresponsible for…

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The Importance of People-Based Advertising

Sarah Morris April 7, 2016April 4, 2016 Blog

Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…

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Study Shows Ad-blocking on The Rise

Sarah Morris April 6, 2016April 4, 2016 Blog

According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen. Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising,…

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Recent Posts

  • What Will it Take Today to Succeed at An Advertising Agency? October 14, 2016
  • The Social Media Battle for Tax and Accounting Agencies October 11, 2016
  • Advertising Agencies Struggle with Instagram Engagement June 27, 2016
  • Why Aren’t we Better at Advertising Ourselves? June 15, 2016
  • Global Online Giants Reinforcing the Death of Newspapers June 8, 2016

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