An interesting article recently highlighted what it takes to thrive in an ad agency environment in this day and age, questioning whether ego and creativity go together. According to CP+B Chairman and Co-Founder Chuck Porter, speaking at an Advertising Week…
Digital Advertising in Europe Led by Mobile
A recent report indicates that mobile is the fastest growing digital advertising channel across Europe, as it is in many parts of the world including in Australia. Spending on digital advertising is big in Europe, bigger than TV spending in…
Google Biggest Media Company by 166 Per Cent
Photo Source: Zenith Google is officially the biggest media company in the world, followed by The Walt Disney Company, no surprise there. But what is surprising is the margin by which Google took the lead – 166 per cent. The…
Learn How to Deliver Future-Focused Digital Advertising
A post on Marketingland.com recently highlighted 3 ways that you can ensure you deliver future-focused digital advertising. Digital advertising can survive and thrive, despite some predicting its subsequent death. Its important that marketers resolve to create better experiences consumers won’t want…
Google’s Global Ban on Payday Loans
Google recently announced its plan to ban all payday loan ads from its site following criticism that they exploit the most vulnerable of the population. These loans typically exploit the poor by offering immediate cash with sky high interest rates. The…
Dog Talent Agency for ‘Dogfluencers’ to Advertise Products On Instagram
People’s love of cute dogs on social media have made way for dog talent agencies who represent dogfluencers, marketing products on Instagram. The Dog Agency is the first talent agency that caters exclusively to dogs made famous on Instagram. In…
What it Takes for An Ad to be Banned in The UK
Is the weight of models in advertisements subjective? Gucci says it is. That was after the Advertising Standards Authority (ASA) banned a picture of a gaunt looking model in The UK. While the regulator says the fashion house is irresponsible for…
The Importance of People-Based Advertising
Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…
Study Shows Ad-blocking on The Rise
According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen. Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising,…