In an interesting article on AdNews.com.au the renewed confidence in television advertising has come to the fore, with many advertisers becoming frustrating with online advertising and the difficulty in measuring it’s effectiveness. An overriding concern has become how to measure…
More Money Spent on Internet Ads than TV Ads
As you may have already realised, internet advertising is slowly taking dominance over the advertising industry. Business globally will be spending more on internet connections as more advertising is done on the internet instead of the television. Internet advertising is…