elearningDescribed as the future of digital marketing, people-based advertising is taking centre stage.

This form of advertising reaches people instead of cookies across devices and channels.

In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the fore with a survey proving that the popularity of this type of advertising is rising.

In an article on AdNews.com.au 8 reasons are given for advertisers to adopt this people-based advertising method.

Find out all 8 reasons at http://www.adnews.com.au/news/eight-reasons-advertisers-need-people-based-marketing

The Importance of People-Based Advertising
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