Described as the future of digital marketing, people-based advertising is taking centre stage.
This form of advertising reaches people instead of cookies across devices and channels.
In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the fore with a survey proving that the popularity of this type of advertising is rising.
In an article on AdNews.com.au 8 reasons are given for advertisers to adopt this people-based advertising method.
Find out all 8 reasons at http://www.adnews.com.au/news/eight-reasons-advertisers-need-people-based-marketing