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Snapchat Revolution in Advertising to the Younger Demographic

Sarah Morris April 18, 2016April 17, 2016 Blog

While Facebook, Twitter and LinkedIn have long been the leading advertising channels available through social media, Snapchat is the social media of the future with it proving particularly popular among the young demographic, aged 18-35. SnapChat has an expanding range…

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Dog Talent Agency for ‘Dogfluencers’ to Advertise Products On Instagram

Sarah Morris April 15, 2016April 10, 2016 Blog

People’s love of cute dogs on social media have made way for dog talent agencies who represent dogfluencers, marketing products on Instagram. The Dog Agency is the first talent agency that caters exclusively to dogs made famous on Instagram. In…

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The Challenge of Marketing to Millenials

Sarah Morris April 14, 2016April 10, 2016 Blog

Millenials are people aged 16 to late 30s, so you can imagine how important it is to market to the, since they account for a quarter of the world’s population. This is an already large and expanding market. According to…

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Start-up Influencer Agency HooZu Links Tech with Social Media Talent

Sarah Morris April 13, 2016April 10, 2016 Blog

Influencer marketing is the faster growing online form of customer acquisition, with organic search and email marketing fading. According to a US study, businesses are making $6.50 for every $1 spent on influencer marketing. HooZu is a start-up influencer agency…

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What it Takes for An Ad to be Banned in The UK

Sarah Morris April 11, 2016April 10, 2016 Blog

Is the weight of models in advertisements subjective? Gucci says it is. That was after the Advertising Standards Authority (ASA) banned a picture of a gaunt looking  model in The UK. While the regulator says the fashion house is irresponsible for…

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The Importance of People-Based Advertising

Sarah Morris April 7, 2016April 4, 2016 Blog

Described as the future of digital marketing, people-based advertising is taking centre stage. This form of advertising reaches people instead of cookies across devices and channels. In 2014 with the introduction of Facebook’s Custom Audiences, people-based advertising came to the…

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Study Shows Ad-blocking on The Rise

Sarah Morris April 6, 2016April 4, 2016 Blog

According to a study, more and more consumers are turning on ad-blockers, so advertisers need to adjust their strategies to be seen. Email and sponsored advertising are getting the most neutral experiences with consumers when it comes to digital advertising,…

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What You Need to Know About The Instagram Changes

Sarah Morris April 5, 2016April 4, 2016 Blog

Instagram changes are due to be implemented soon and they are expected to be good for content but bad for brands. While some people have predicted that the changes signal the end of Instagram, experts say the new platform will…

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Award-winning Agency Lets Employees Work Outside

Sarah Morris March 25, 2016March 30, 2016 Agency Articles, Blog

Working outside has been known to boost productivity and improve company culture especially among creatives, which is probably why one leading advertising agency is allowing employees to work outside. The award winning advertising agency has offices in Sydney, Melbourne, Newcastle…

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Creative Advertising Agencies Providing Tech Solutions to Their Clients

Sarah Morris March 23, 2016March 30, 2016 Agency Articles, Blog, Business

An article on Examiner.com  recently questioned seven advertising industry executives on their views about how traditional creative advertising agencies are taking on technology solutions for the brands they represent. More and more creative agencies that use to rely on television commercial creativity…

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