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Author: Sarah Morris

Keys To Driving a Successful Performance Advertising Campaign

Sarah Morris May 10, 2016May 15, 2016 Agency Articles

As the market becomes more and more flooded with increasing levels of content, making your content stand out can become a real challenge but this is the role of the advertising professional. In an article on MarketingMag.com.au you can get…

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Do Women Need to “Act Like a Man” to Make It in Advertising?

Sarah Morris May 3, 2016May 2, 2016 Agency Articles

A recent article on NYMag.com discussed the dismal numbers of women executives in the advertising industry and whether or not the industry had moved past its chauvinistic past. One of the most interesting dilemmas that women in advertising find themselves…

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Facebook Mobile Ad Sales Soaring

Sarah Morris April 29, 2016April 28, 2016 Industry News

Facebook’s quarterly revenue recorded 50 per cent growth, which was massively higher than expected. The popular mobile app and a push into live video is reported to have ‘lured’ new advertisers in and  encouraged an increase in spending among existing…

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Snapchat Revolution in Advertising to the Younger Demographic

Sarah Morris April 18, 2016April 17, 2016 Blog

While Facebook, Twitter and LinkedIn have long been the leading advertising channels available through social media, Snapchat is the social media of the future with it proving particularly popular among the young demographic, aged 18-35. SnapChat has an expanding range…

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Dog Talent Agency for ‘Dogfluencers’ to Advertise Products On Instagram

Sarah Morris April 15, 2016April 10, 2016 Blog

People’s love of cute dogs on social media have made way for dog talent agencies who represent dogfluencers, marketing products on Instagram. The Dog Agency is the first talent agency that caters exclusively to dogs made famous on Instagram. In…

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The Challenge of Marketing to Millenials

Sarah Morris April 14, 2016April 10, 2016 Blog

Millenials are people aged 16 to late 30s, so you can imagine how important it is to market to the, since they account for a quarter of the world’s population. This is an already large and expanding market. According to…

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A typical corporate video cost breakdown for a business owner new to videography

Sarah Morris April 14, 2016April 14, 2016 Agency Articles

(Thanks to Matt and Melanie over at video and creative agency Web Videos Australia, for this guest post which is also a great example of how agencies can provide great value in their content, to prospective purchasers of their services.)…

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Start-up Influencer Agency HooZu Links Tech with Social Media Talent

Sarah Morris April 13, 2016April 10, 2016 Blog

Influencer marketing is the faster growing online form of customer acquisition, with organic search and email marketing fading. According to a US study, businesses are making $6.50 for every $1 spent on influencer marketing. HooZu is a start-up influencer agency…

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Facebook Says Ad Delivery has Changed

Sarah Morris April 12, 2016April 10, 2016 Industry News

Facebook says advertising hasn’t changed, the delivery of the message has. The social media giant says forget “social” and focus on relevance, the one aspect that makes advertising successful, according to Lee McCabe of Facebook. Ad agencies say Facebook has…

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What it Takes for An Ad to be Banned in The UK

Sarah Morris April 11, 2016April 10, 2016 Blog

Is the weight of models in advertisements subjective? Gucci says it is. That was after the Advertising Standards Authority (ASA) banned a picture of a gaunt looking  model in The UK. While the regulator says the fashion house is irresponsible for…

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